Marketing and PR Specialist (NGO)

Work Schedule: Flexible

About the Company: Our client is a foremost non-governmental organization that is committed to the development of leadership capabilities and national development in Africa

The Company is seeking to hire a Marketing/PR Specialist who will be responsible for developing and executing high-impact marketing strategies that elevate brand awareness, generate leads, and drive business growth. This role will involve crafting data-driven marketing plans, creating compelling contents, and implementing digital marketing tactics aligned with the firm’s goals.

The ideal candidate must have a strong understanding of marketing and excels at positioning the organization as a leader in talent management, recruitment, payroll, and workforce solutions.

Responsibilities:

• Lead the creation and execution of comprehensive marketing strategies to enhance brand positioning, lead generation, and client acquisition.
• Collaborate with cross functional teams to align marketing plans with business objectives.
• Design and oversee multi-channel marketing campaigns (digital, social media, email, SEO, SEM) targeting major decision makers across diverse sec HR professionals, businesses, and executives.
• Monitor and optimize campaigns for improved performance, leveraging data analytics to refine messaging and strategy.
• Conduct market research to understand industry trends, customer needs, and competitive landscape
• Oversee content strategy that highlights the firm’s expertise in HR solutions, industry insights, and thought leadership.
• Analyze client data to identify key segments and develop targeted marketing approaches.
• Use insights to inform decision-making and personalize campaigns
• Lead efforts to strengthen the brand’s voice and presence across all communication platforms.
• Act as a brand ambassador, ensuring that all marketing efforts are consistent with the firm’s identity and values.
• Develop public relations initiatives, such as partnerships with industry organizations, events, and speaking engagements.
• Develop and execute comprehensive PR strategies to enhance the brand and public image of the Executive Chairman and the organization, working with or without a PR agency.
• Promote all concepts and initiatives of the organization ensuring adequate reach and coverage of publicity for effective enrolment, attract technical and financial support and partnerships and build a strong image and reputation for the brand.
• Manage media relations, including drafting press releases, coordinating media interviews, liaising with media agencies and leading PR initiatives.
• Drive innovative efforts and initiatives for the effective branding, posturing and positioning of the Executive Chairman and the organization
• Oversee the organization and DG’s social media presence, ensuring consistent and engaging content across all platforms.
• Organize and manage press conferences, product and program launches, events, and public appearances.
• Support and optimize group-wide branding, marketing and public relations efforts
• Drive the optimization of all available traditional and non-traditional media platforms, tools and resources to achieve desired results
• Monitor and analyze media coverage and PR metrics to assess the effectiveness of PR initiatives and campaigns, justify PR investments and proffer remedial solutions where applicable.
• Perform proactive risk identification, analysis, assessment, mitigation and overall management to avoid and/or minimize any possibilities of media or reputational damages at personal and organizational levels

Requirements

• Bachelor’s degree in marketing, Business, or a related field
• Must have 5+ years of proven work experience as a Marketing/PR Specialist with proven track record of success
• Strong knowledge of digital marketing, SEO and analytics tools, media engagements (vast network across all media houses), and communications
• Proficiency in marketing platforms and CRM systems such as paid search, social media advertising, video creation, etc.
• Excellent content conceptualization and creation.
• Excellent communication, presentation, and interpersonal skills.
• Strong project management and execution drive
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• A creative problem solver who can think strategically and execute effectively.

Benefits

Compensation: Highly Attractive/Competitive