Digital Content & Campaign Manager, UK

International Rescue Committee

The Purpose of the Role

The Digital Content and Campaign Manager is a highly creative role that sits within the Digital Engagement team and exists to support the IRC’s external relations objectives, helping increase the profile, influence, and funding of the IRC in the UK. This role leads on the creation of digital content with a client-focus for organic channels in the UK market and plays an active part in executing IRC campaigns globally. The role is responsible for building and engaging a target audience (primarily consumer) by producing digital content and storytelling for use across a range of channels including the website and social media. The role works closely with the UK Programmes team to ensure our refugee clients are at the heart of our storytelling. The Digital Content and Campaign Manager is an innovator, always looking for new ways to engage audiences, keep ahead of the digital curve, and promote the IRC’s DEI goals through client-led storytelling.

Major Responsibilities:

  • Support UK digital content strategy with multi-media content focused on UK client storytelling and planned campaigns for digital channels including producing videos, organising content shoots and writing web content.
  • Lead on story-spotting, digital content collection, interviewing, storytelling and production for UK programmes which meet donor requirements and supports IRC UK’s strategy to grow digital audiences, and raise awareness for our work in the UK.
  • Train and upskill refugee and asylum-seeking clients to become storytellers and content creators for digital channels to centre client voices and further our DEI goals.
  • Work with the UK RAI programmes team to gather stories, managing their communications budget to produce content that meets donor requirements.
  • Collaborate on UK campaigns with fundraising/advocacy/media and programme colleagues to find opportunities to highlight UK clients within key moments while also advancing digital reach, growth and engagement goals.
  • Lead and collaborate on global campaign moments, working with digital colleagues in other markets during campaigns such as the IRC’s Emergency Watchlist report, World Refugee Day and International Women’s Day. Lead brainstorms, develop ideas for content and digital distribution (including partners to maximise reach), create digital campaign strategies, write creative briefs and oversee production / directly create content.
  • Spot opportunities on socials, in pop culture, and in the humanitarian sphere for reactive content. Pitch and develop creative approaches for engaging audiences by tapping in via the IRC’s digital channels.
  • Coordinate external production with creative agencies, freelance photographers and videographers
  • Work closely with the Mass Markets Fundraising team on digital content outputs – with a focus on content for UK digital channels and for the retention of supporters (through email marketing)
  • Work closely with global digital colleagues to amplify UK clients and stories in global campaigns
  • Work closely with UK Advocacy colleagues where digital content and campaigns can support influence and profile goals.
  • Partner with Creative Studio team to ensure all content adheres to the IRC’s best practice and design, in particular for key campaigns. Ensure content production follows established processes and is faithful to the IRC’s brand.
  • Maintain a strong understanding of the creative outputs of our sister organisations, as well as digital trends outside of the sector.
  • Partner with Finance and HR on procurement processes and onboarding freelancers and agencies.

Job Requirements:

Experience:

  • Experience working at a creative agency, sister organisations or related in content production
  • Demonstrable experience in a content creation role such as journalism, digital marketing, advertising, copywriting or campaigns or degree in a relevant related subject
  • Experience in analysing and sharing data to inform content strategies
  • Desirable: Experience working with people with lived experience of displacement and/or trauma
  • Experience of managing digital channels and understanding of digital landscape in the UK
  • Experience conducting interviews to be used cross digital channels

Demonstrated Skills and Competencies:

  • Excellent creative ability with proven experience in visual design for digital platforms and video editing, (such as Adobe Premier Pro, Photoshop and XD) and a thorough understanding of brand and messaging
  • Excellent writing, editing and proofreading skills; adept at writing clean, engaging, jargon-free copy for a range of channels
  • Experience in content strategy for profile, influence and funding goals
  • Excellent understanding of the ever-changing social media landscape and using digital channels to grow a loyal supporter base
  • Strong communication and interpersonal skills and the ability to establish positive working relationships with colleagues in the UK and overseas
  • Strong organisational and time management skills and the ability to work to deadlines, prioritise and multi-task in a fast paced environment

IRC UK

IRC UK is part of the IRC global network, which has its headquarters in New York and London. Our team in the UK works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster. Since 2021, IRC UK has also provided integration services directly to refugees in England, a programme that is rapidly growing. In Europe, the IRC also has offices in Berlin, Bonn, Brussels, Geneva and Stockholm.

Marketing & Mobilization (M&M)

Marketing & Mobilization (M&M) is an international team that is tasked with building the IRC’s profile and brand, supporting the growth of private revenue from deeper donor engagement and partnerships, and influencing our target audiences. The team owns brand, communications, creative and content and digital engagement efforts. Digital Engagement (part of Marketing & Mobilization) leads efforts to increase IRC’s access to priority online audiences, attracting new supporters, and sharing an integrated digital supporter experience. These elements are designed with the strategy of inspiring audiences to give more, do more, and stay longer with the IRC. Digital professionals include communications specialists, content creators, digital campaigners, and analysts. This department directs a team of social media and web strategists and works across all functions in the Marketing and Mobilization team. They deliver to the US, UK, Sweden, Germany, Brussels, Korea, and other global markets.

*Working Environment:***

  • Be flexible as to working hours, in particular when unforeseen circumstances arise which require speedy responsiveness
  • Be prepared to travel to the IRC’s US and European headquarters circa once a year primarily for External Relations meetings

How to apply

Candidates must have the right to work in the IRC location they will be working from.

Please apply via the link: https://rescue.csod.com/ux/ats/careersite/1/home/requisition/39573?c=rescue

Deadline for the applications are March 26th 2023.

IRC UK strives to be an equal opportunities employer. IRC UK is committed to equality of opportunity and to non-discrimination for all job applicants and employees, and we seek to ensure we achieve diversity in our workforce regardless of gender, race, religious beliefs, nationality, ethnic/national origin, sexual orientation, age, marital status or disability.

IRC UK welcomes applications from all candidates, including underrepresented groups and refugees who have the right to work in the UK.

IRC UK will ensure that individuals with disabilities are provided reasonable adjustments to participate in the job application and/or interview process, and for essential job functions if appointed to a role. Please contact us if you may need such adjustments.

If you have any questions or need assistance with the online recruitment process, please contact the IRC UK HR team at [email protected]

#IRC-Europe


Deadline: 31 Mar 2023