Social Media Manager

Under the direct supervision of Communication Manager 3 in Abuja, the Social Media Manager works to enhance the digital reputation and positioning of the ICRC, furthering the goals and objectives of the digital strategy. S/he drives the ICRC’s efforts to connect with relevant audiences through digital content and channels by editing, creating, and publishing content in different channels.

Main Duties and Responsibilities

• Using accepted best practices, develops digital strategies, leading on content planning and engagement with priority audiences.
• Ensures accurate, timely and effective delivery of digital content, optimized for search and audience engagement, collaborating with the Audio-visual Producer, Com. Field Officers in the substructures, social media leads, web editors and Digital Officers primarily at the Regional Communication Centre in Nairobi Delegation and Headquarters in Geneva.
• Optimizes best practices and develops digital projects for official social media accounts and the website, engaging with and delivering content to priority audiences, including communities affected by armed conflict and violence.
• Creates, edits, and repurposes engageable social media content, like posts and tweets, image slide shows, threads, gifs and videos, with a clearly developed narrative and tone of voice.
• Manages the official ICRC Nigeria social media accounts, posting content and responding to comments and direct messages in an appropriate and timely manner and regularly updating the website
• Uses various analytics tools to identify and understand social media audiences and behavioural trends.
• Produces reports on the growth of channels and performance of social media content and makes strategic recommendations based on results and implements them (working with heads of communication to define key measurable metrics for all accounts).
• Designs and runs social media campaigns – defining strategy and metrics, developing content, reaching out to social media influencers, and reporting on outcomes.
• Leads on social media acquisition and advertising campaigns, including setting performance metrics.
• Provides in-depth social media guidance on setting up a strategy, managing and mitigating risks, growing an engaged community, influencing audiences, and effecting behavioural change.
• Provides social media training to colleagues (including senior staff members) and peers on how to use social media channels and measure impact.
• Coordinates with digital marketers on ad buys to ensure positioning of the ICRC on key contexts, themes, and issues.
• May be asked to perform tasks not covered in this job description and to provide support to other departments when necessary