Digital Systems Manager & Analyst

Results for Development’s communications team is seeking a new team member with significant expertise in websites and other digital products.

Duties and responsibilities

• Manage the R4D website and the infrastructure that supports multiple program websites:

  Advise other R4D teams on the creation of digital platforms & products:

  Execute R4D’s email marketing program:

  • Ensure R4D’s website is aligned with the R4D brand and uses consistent voice and style.
  • Oversee full life cycle of website content management — from asset-gathering to production, promotion, maintenance and sunsetting. This will include liaising with other teams throughout the organization.
  • Conceive and develop engaging, best-in-class multimedia content modules/user experiences.
  • Develop and implement strategies to help R4D meet its goals related to website traffic, visit duration, email sign-ups and bounce rates.
  • Track and analyze website traffic trends and use findings to suggest data-driven recommendations to make site improvements, support growth initiatives and measure effectiveness.
  • Perform regular A/B testing to optimize performance and user experience.
  • Manage the work of third-party vendors, including a web development agency and a technical support (sys/ops) vendor — and others as needed — to ensure that R4D is getting good value for its investments. Propose changes where needed.
  • Improve search engine optimization and search engine marketing. Manage R4D’s Google AdWords grant.
  • Assist the Chief Communications Officer in formulating the annual budget for web and technical support for R4D’s web infrastructure
  • Maintain budget spreadsheets, keep track of invoices, negotiate contracts and enter requests and payments to R4D’s procurement system
  • Manage relationships and work with project teams who have websites in the infrastructure and coordinate the drafting of the annual contract for tech support/sys ops where costs are shared between these teams and Communications
  • Serve as R4D’s digital platform/product expert and offer guidance to internal stakeholders on website strategy, development, best practices and proposed improvements for optimization to drive website goals.
  • Liaise between vendors and program staff, as necessary.
  • Provide strategic advice about staffing, resources needed, timelines and other elements on proposals that include digital platforms and products.
  • Seek opportunities to bill time directly to programs.
  • Manage R4D list growth and maintenance.
  • Manage all aspects of email marketing, including segmentation, list selection, automations, testing protocol and technical execution.
  • Maintain and drive timely execution of the email calendar.
  • Collaborate with communications team to develop high-performing content and other creative assets.
  • Design, implement and analyze testing strategies for improving email results.
  • Analyze and report on email performance, including insights and recommendations for improving results.
  • Ensure emails follow industry policies and best practices, including compliance with CAN-SPAM, CASL and GDPR.
  • Ensure that R4D’s voice and brand is maintained in all email marketing efforts, while recommending ways to optimize open and click-through rates.
  • Continuously strive to be the subject matter expert on email marketing best practices
  • Act as managing editor/project manager coordinating the process for email and e-newsletter production with program teams and the Communications team (content submission, setting and adhering to deadlines, copyediting, layout, publishing)
  • Participates fully as a member of R4D by contributing, assisting and participating in projects, activities, and initiatives as requested by management.

Skills

• Bachelor’s degree and at least 5 years working in digital communications and/or marketing with an agency, non-profit or campaign.
• Significant experience building and managing WordPress-driven websites as an administrator or editor.
• Experience with search engine optimization, Google Analytics and generating executive-level reports summarizing key performance indicators.
• Experience with email marketing and list management.
• Experience with HTML, WordPress, email marketing platforms (e.g. MailChimp), Adobe Photoshop and standard content production tools.
• Strong writing skills and attention to detail.
• Excellent organization, project- and time-management skills.
• Must be highly motivated, self-starter who is able to manage multiple projects simultaneously and successfully, many with tight deadlines.
• Team player.
• Interest in international development or progressive causes.
• Design skills and experience are a plus.
• Managing vendors and vendor relationships.
• Budgeting and keeping track of financial records in Excel