Digital Systems Manager & Analyst

Results for Development Institute

Results for Development’s communications team is seeking a new team member with significant expertise in websites and other digital products.

Duties and responsibilities

  • Manage the R4D website and the infrastructure that supports multiple program websites:

    Advise other R4D teams on the creation of digital platforms & products:

    Execute R4D’s email marketing program:

    • Ensure R4D’s website is aligned with the R4D brand and uses consistent voice and style.
    • Oversee full life cycle of website content management — from asset-gathering to production, promotion, maintenance and sunsetting. This will include liaising with other teams throughout the organization.
    • Conceive and develop engaging, best-in-class multimedia content modules/user experiences.
    • Develop and implement strategies to help R4D meet its goals related to website traffic, visit duration, email sign-ups and bounce rates.
    • Track and analyze website traffic trends and use findings to suggest data-driven recommendations to make site improvements, support growth initiatives and measure effectiveness.
    • Perform regular A/B testing to optimize performance and user experience.
    • Manage the work of third-party vendors, including a web development agency and a technical support (sys/ops) vendor — and others as needed — to ensure that R4D is getting good value for its investments. Propose changes where needed.
    • Improve search engine optimization and search engine marketing. Manage R4D’s Google AdWords grant.
    • Assist the Chief Communications Officer in formulating the annual budget for web and technical support for R4D’s web infrastructure
    • Maintain budget spreadsheets, keep track of invoices, negotiate contracts and enter requests and payments to R4D’s procurement system
    • Manage relationships and work with project teams who have websites in the infrastructure and coordinate the drafting of the annual contract for tech support/sys ops where costs are shared between these teams and Communications
    • Serve as R4D’s digital platform/product expert and offer guidance to internal stakeholders on website strategy, development, best practices and proposed improvements for optimization to drive website goals.
    • Liaise between vendors and program staff, as necessary.
    • Provide strategic advice about staffing, resources needed, timelines and other elements on proposals that include digital platforms and products.
    • Seek opportunities to bill time directly to programs.
    • Manage R4D list growth and maintenance.
    • Manage all aspects of email marketing, including segmentation, list selection, automations, testing protocol and technical execution.
    • Maintain and drive timely execution of the email calendar.
    • Collaborate with communications team to develop high-performing content and other creative assets.
    • Design, implement and analyze testing strategies for improving email results.
    • Analyze and report on email performance, including insights and recommendations for improving results.
    • Ensure emails follow industry policies and best practices, including compliance with CAN-SPAM, CASL and GDPR.
    • Ensure that R4D’s voice and brand is maintained in all email marketing efforts, while recommending ways to optimize open and click-through rates.
    • Continuously strive to be the subject matter expert on email marketing best practices
    • Act as managing editor/project manager coordinating the process for email and e-newsletter production with program teams and the Communications team (content submission, setting and adhering to deadlines, copyediting, layout, publishing)
    • Participates fully as a member of R4D by contributing, assisting and participating in projects, activities, and initiatives as requested by management.

Skills

  • Bachelor’s degree and at least 5 years working in digital communications and/or marketing with an agency, non-profit or campaign.
  • Significant experience building and managing WordPress-driven websites as an administrator or editor.
  • Experience with search engine optimization, Google Analytics and generating executive-level reports summarizing key performance indicators.
  • Experience with email marketing and list management.
  • Experience with HTML, WordPress, email marketing platforms (e.g. MailChimp), Adobe Photoshop and standard content production tools.
  • Strong writing skills and attention to detail.
  • Excellent organization, project- and time-management skills.
  • Must be highly motivated, self-starter who is able to manage multiple projects simultaneously and successfully, many with tight deadlines.
  • Team player.
  • Interest in international development or progressive causes.
  • Design skills and experience are a plus.
  • Managing vendors and vendor relationships.
  • Budgeting and keeping track of financial records in Excel

How to apply

Please click here to apply.


Closing date: 9/22/2022